In 2013, PayPal sponsored a 40x40in booth at the Outside Lands Music and Arts Festival in San Francisco, California. Outside Lands is the United States’ largest independently owned music festival, and in 2019, the event grossed almost $30 million in revenue. As part of the American financial services company’s presence at Outside Lands, PayPal also sponsored a party with different performers and acts after the festival. This was reportedly the company’s largest consumer effort of the year.
A Constant Presence At Festivals
Since then, and arguably even before, PayPal’s involvement in global music and fashion festivals has become the norm, and 2022 has not been any different for the company. Earlier this year, PayPal sponsored the Melbourne Fashion Festival after entering a three-year partnership with the Australian consumer fashion event that celebrated its 26th year in March 2022. As part of the partnership, PayPal covered various fees across the programme and also provided support to independent designers so that they could host their own events during the Melbourne Fashion Festival.
Likewise, other iconic festivals have welcomed PayPal’s products and services, such as Coachella, which allows attendees to purchase their passes via the online payment system. There were a reported 750,000 people at this year’s Coachella Valley Music Festival, making this event a great business for PayPal to be associated with, even if in minuscule ways.
Where Else Can You Find PayPal?
PayPal is also excelling in other industries outside of music and fashion. For example, some parts of the online casino industry recently started to accept PayPal as an appropriate form of payment when making deposits and withdrawals on their platforms. Ever since, PayPal casino sites have increased in popularity, not just because of low transaction costs and high-security standards, but because there are no fees imposed on users with PayPal. This allows online casinos to offer PayPal as an alternative to providers like MasterCard, which is typically more restrictive.
What’s more, PayPal recently signed a ten-year naming rights deal with the San Jose Earthquakes, a California-based soccer team that competes in the MLS. As a result of the deal, the Earthquakes’ stadium has been renamed PayPal Park. For perspective, Avaya previously sponsored the San Jose Earthquakes, but the company filed for bankruptcy in January 2017 before becoming a public company once again later that year. Besides securing the naming rights, PayPal’s digital payments products have also been fitted throughout the Earthquakes’ stadium. PayPal will also continue with its community-based efforts by bringing attention to small businesses through signage and other marketing activities during every home game.
Since the 1990s, PayPal has revolutionised the world. Many people might not realise, though, that the company is not just focusing its efforts on advancing the fintech industry but also on entertainment and sports. Sponsoring events like the Melbourne Fashion Festival, getting accepted on online casinos, and securing the naming rights to an MLS team are just a handful of the accomplishments that PayPal has on its resume outside of providing support for online money transfers.